In 2012, months before the polls, two designers had already won the USA Presidential Elections. How was it possible? Which is the role their typefaces played during the electoral campaign and, moreover, how can type design influence voters in choosing their favourite candidate?
This booklet explores the political aspects and psychological implications of typography, focusing on the work of one of the most prolific and successful type-foundries: Hoefler & Frere-Jones. The whole publication is in Italian.
This booklet explores the political aspects and psychological implications of typography, focusing on the work of one of the most prolific and successful type-foundries: Hoefler & Frere-Jones. The whole publication is in Italian.
